Rolex

Rolex Datejust 31mm 278240-0012

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

Available for purchase now at Lux&Co, the Rolex Datejust 31 reference M278240‑0012 is an exquisite women’s luxury watch that embodies timeless design and Swiss precision. Crafted in robust Oystersteel, this elegant model delivers a sleek and durable finish that maintains its lustre through daily wear, offering both style and long‑lasting resilience. The standout feature of this Datejust is its mint green dial with a refined sunray finish that creates soft, shifting reflections as the wrist moves. The sunray technique allows light to play across the dial’s surface, adding depth and a subtle glow that enhances the watch’s visual appeal. Housed in a 31 mm case with a smooth domed bezel, this timepiece presents a harmonious balance of proportions that feels both elegant and versatile. The signature date window at 3 o’clock adds practical functionality, making it a perfect companion for everyday wear or special occasions. Inside, the Datejust 31 is powered by Rolex’s reliable self‑winding mechanical movement, ensuring precise timekeeping and enduring performance that collectors appreciate. With its combination of refined styling and legendary craftsmanship, this model is an outstanding choice for anyone seeking a sophisticated luxury watch. The Rolex Datejust 31 M278240‑0012 available at Lux&Co is a radiant example of Rolex’s iconic design heritage, blending refined aesthetics with everyday practicality and lasting value.

• BrandRolex
• ModelDatejust
• Reference278240-0012
• Case Size31mm
• Year2018
• Box / PapersBox & Papers Included
• AvailabilityIn Stock
• LocationHong Kong