Rolex

Rolex Datejust 31mm 278240-0017

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

Available for purchase now at Lux&Co, the Rolex Datejust 31 reference M278240‑0017 is a beautifully crafted women’s luxury watch that combines classic Rolex aesthetics with modern wrist presence. This model is constructed in resilient Oystersteel, a premium grade of stainless steel developed by Rolex that provides exceptional resistance to corrosion and an enduring lustre. At the heart of this elegant timepiece is a bright blue dial with a sunray finish that produces subtle light reflections as the wrist moves. The distinctive radiant surface adds visual depth and dynamic character to the watch face, while the signature date window at 3 o’clock enhances everyday practicality with classic Rolex styling. The 31 mm Oyster case offers a perfect balance between refined proportions and daily wear comfort. Its smooth domed bezel brings a polished, timeless profile that accentuates the simplicity and sophistication of the Datejust 31 design. Powered by Rolex’s precise self‑winding mechanical movement, this Datejust 31 delivers reliable performance and enduring quality that collectors and enthusiasts expect. Whether worn with casual attire or formal wear, this watch embodies both Swiss craftsmanship and versatile luxury. The Rolex Datejust 31 M278240‑0017 available at Lux&Co is an exceptional choice for anyone seeking a luxury Swiss watch with vibrant dial colour, proven reliability, and classic Rolex heritage.

• BrandRolex
• ModelDatejust
• Reference278240-0017
• Case Size31mm
• Year2018
• Box / PapersBox & Papers Included
• AvailabilityIn Stock
• LocationHong Kong