Rolex

Rolex Datejust 31mm 278274-0009

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

The pristine Rolex Datejust 31 featuring a classic white dial and Oyster bracelet is available for purchase now at Lux&Co. This reference 278274-0009 is the embodiment of traditional luxury, offering a high-contrast look that is both legible and incredibly sophisticated. As a trusted dealer of premium timepieces, Lux&Co ensures you can secure this unworn mid-size icon today, bypassing the typical retail waiting periods and adding an immediate staple to your collection.This model is defined by its crisp white dial, which is achieved through a meticulous lacquering process to provide a smooth, intense finish. The dial serves as a brilliant backdrop for the 18k white gold Roman numeral hour markers, creating an architectural and timeless face. The 31 mm case is crafted in White Rolesor, the signature Rolex combination of high-strength Oystersteel and a solid 18k white gold fluted bezel. This bezel is a mark of distinction, reflecting light from its precisely machined facets to give the watch its characteristic shimmer on the wrist.Inside the watch is the self-winding Calibre 2236, a manufacture movement that sets the standard for precision and reliability. It features the patented silicon Syloxi hairspring, which provides superior resistance to magnetic interference and shocks, alongside a 55-hour power reserve. This reference is paired with the robust Oyster bracelet, a flat three-piece link design that offers a more modern and sporty profile compared to other bracelet styles. Experience the perfect harmony of form and function with this white dial Datejust 31 at Lux&Co.

  • BrandRolex
  • ModelDatejust
  • Reference278274-0009
  • Case Size31mm
  • Year2026
  • Box / PapersBox & Papers Included
  • AvailabilityIn Stock
  • LocationHong Kong

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