Rolex

Rolex Datejust 31mm 278274-0011

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

The refined Rolex Datejust 31 with its signature silver sunray dial is available for purchase now at Lux&Co. This reference 278274-0011 serves as a definitive example of Rolex’s enduring design language, offering a monochromatic look that is both understated and undeniably prestigious. At Lux&Co, we specialize in providing immediate access to these sought-after mid-size configurations, ensuring you can add this iconic timepiece to your collection today without the uncertainty of traditional retail waitlists.The silver dial is crafted with a meticulous sunray finish, featuring fine grooves that radiate from the center to catch and diffuse light in a subtle, shifting glow. Polished 18k white gold baton hour markers provide a sharp contrast, while the Chromalight display ensures the dial remains perfectly legible with a vibrant blue luminescence in low-light conditions. This aesthetic is framed by the legendary fluted bezel, a signature Rolex feature crafted in 18k white gold that serves as a hallmark of the Datejust's heritage.Inside the 31 mm Oyster case beats the high-performance Calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. It incorporates the patented Syloxi hairspring for superior resistance to magnetic fields and shocks, offering a power reserve of approximately 55 hours. This model is paired with the iconic Oyster bracelet, featuring robust three-piece solid links that provide a contemporary, streamlined feel on the wrist. Discover the flawless balance of elegance and engineering with this silver Datejust 31 at Lux&Co.

• BrandRolex
• ModelDatejust
• Reference278274-0011
• Case Size31mm
• Year2026
• Box / PapersBox & Papers Included
• AvailabilityIn Stock
• LocationHong Kong