Rolex

Rolex Datejust 31mm 278274-0012

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

The quintessential Rolex Datejust 31 with a radiant silver dial is available for purchase now at Lux&Co. This reference 278274-0012 is a masterwork of monochromatic design, offering a versatile and prestigious aesthetic that remains a cornerstone of the Rolex catalog. At Lux&Co, we provide an immediate opportunity to acquire this sought after mid-size model, allowing you to bypass typical retail waitlists and enjoy the peak of Swiss watchmaking today.The silver dial is the heart of this timepiece, featuring a sophisticated sunray finish that creates a play of light shifting with every movement of the wrist. This subtle glow is punctuated by polished 18k white gold baton hour markers, which are treated with Chromalight to provide a long lasting blue luminescence in darker environments. The 31 mm case is crafted from White Rolesor, the harmonious marriage of high-performance Oystersteel and a solid 18k white gold fluted bezel. This combination ensures that the watch possesses both the rugged durability required for daily wear and the luminous brilliance that defines a true luxury icon.Beneath the dial resides the Perpetual Calibre 2236, a manufacture movement that sets the standard for precision and reliability. It is equipped with a Syloxi hairspring in silicon, offering superior stability against temperature fluctuations and magnetic interference. With a power reserve of approximately 55 hours, this self-winding movement is a Superlative Chronometer, certified by Rolex after casing. The watch is presented on the legendary Jubilee bracelet, a five-piece link design celebrated for its supple comfort and elegant silhouette. Secure this timeless silver Datejust 31 today through the curated selection at Lux&Co.

• BrandRolex
• ModelDatejust
• Reference278274-0012
• Case Size31mm
• Year2026
• Box / PapersBox & Papers Included
• AvailabilityIn Stock
• LocationHong Kong