Rolex

Rolex Datejust 31mm 278274-0019

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

The iconic Rolex Datejust 31 with a radiant pink Roman dial is available for purchase now at Lux&Co. This reference 278274-0019 is a stellar example of why the Datejust remains the most versatile luxury watch on the market, offering a feminine color palette that doesn't compromise on horological heritage. At Lux&Co, we pride ourselves on sourcing these high-demand mid-size models so you can bypass the traditional wait and add this pristine piece to your collection immediately. The dial is the centerpiece of this reference, featuring a soft pink sunray finish that transforms under different lighting conditions. It is decorated with polished 18k gold Roman numerals, creating a balanced and highly legible face that exudes a sense of quiet confidence. This elegance is framed by a solid 18k white gold fluted bezel, a signature design element that reflects light brilliantly and distinguishes this White Rolesor model as a true Rolex classic. Functionality is never secondary, as this watch is powered by the Perpetual Calibre 2236. This self-winding movement is a COSC-certified chronometer, offering a 55-hour power reserve and exceptional resistance to the rigors of daily wear. The watch is presented on the legendary Oyster bracelet, which features flat three-piece links that provide a robust yet refined feel on the wrist. Discover the ultimate expression of mid-size luxury today at Lux&Co.

• BrandRolex
• ModelDatejust
• Reference278274-0019
• Case Size31mm
• Year2026
• Box / PapersBox & Papers Included
• AvailabilityIn Stock
• LocationHong Kong