Rolex

Rolex Datejust 31mm 278274-0025

Rolex Datejust 31 is available from Lux&Co. In Stock. Box & Papers Included.

The enchanting Rolex Datejust 31 with a diamond-set aubergine dial is available for purchase now at Lux&Co. This reference 278274-0025 is a striking example of the Datejust's enduring appeal, presenting a bold yet classic color palette that is sure to stand out in any collection. As a trusted dealer, Lux&Co provides immediate access to this exquisite timepiece, ensuring you can wear this icon of luxury without the wait.The deep purple tones of the aubergine dial are accentuated by a sunray finish, which casts a spectrum of light across the face with every movement of the wrist. A highlight of this design is the large Roman VI at the 6 o'clock position, which has been artfully set with 11 diamonds. This blend of rich color and brilliant gemstones is housed within a White Rolesor case, a signature Rolex combination of resilient Oystersteel and luminous 18k white gold.Engineered for both beauty and precision, this model is powered by the self-winding Calibre 2236. This movement is equipped with a Syloxi hairspring, providing superior stability against temperature changes and shocks. The watch is paired with the robust Oyster bracelet, featuring three-piece solid links and a folding Oysterclasp with the Easylink comfort extension system. Discover the perfect balance of prestige and personality with this aubergine Datejust at Lux&Co.

  • BrandRolex
  • ModelDatejust
  • Reference278274-0025
  • Case Size31mm
  • Year2026
  • Box / PapersBox & Papers Included
  • AvailabilityIn Stock
  • LocationHong Kong

Buying from Lux&Co

Lux&Co offers authenticated luxury watches with insured worldwide shipping, purchase support, and professional authentication.

Selling your watch with Lux&Co

Looking to sell a luxury watch? Submit your details online, receive an instant market based offer, complete secure authentication, and receive payment once verified.